We are aware that fulfilling our mission and achieving our vision can only be achieved by focusing on excellence.
In such an ambitious journey, our management principles and core values will shed light on all our activities.
We wholeheartedly believe in all of our management principles set out below and uphold our core values.

Customer Focus

• We offer high quality products and services to our customers at reasonable prices, at the promised time and conditions.
• We work in a structure and logic that focuses on customer satisfaction and responds to the needs and demands of customers in the shortest time and in the most correct way.
• We treat our customers equally within the framework of respect, dignity, justice and courtesy.
• We aim to work only for our customers that we are authorized to serve, who value our services and products, and who comply with the criteria of accuracy and legitimacy.
• We care about the confidential information of our customers and do not share this information with anyone without their consent.
• We act truthfully and honestly in the advertisements we give.

Innovation

• We welcome new ideas with enthusiasm and help them develop.
• We are positive about the ideas of our employees and support them, regardless of their level. Thus, we constantly make innovations in our products, services, processes and ways of doing business that our customers will value.

Adaption

• We know that there is a rapid change in every subject in the world.
• We see that the change that occurs in any part of the world affects the whole world very quickly.
• We are aware that the rate of change is increasing and the unchanging will be eliminated. We know very well that it is necessary to lead the change rather than cooping with the change and this brings a competitive advantage, and we take actions in this direction.

Mutual Gain

• We believe in the win-win principle.
• We accept in advance that all parties with whom we have a relationship should earn from the work they do with us. We respect them and their rights, and work in cooperation with all segments.

Team spirit

• We unite around the same goal and work towards this goal.
• We share information and communicate with each other in a candid and open manner.
• We coordinate and cooperate between functions, working groups, teams.
• We value the differences between individuals.
• We recognize and reward individual and team achievements.
• We increase group performance by sharing successes and failures with each other.

Leadership

• We try to develop leadership and guidance skills by motivating and training our employees.
• We encourage and help all professionals to unlock their full potential.
• We give everyone who deserves a chance to rise to the top.

Employee Value

• Our most valuable asset, our people, is at the heart of our success. In order to achieve perfection, we maximize the active, constructive and creative participation of our employees in all activities we carry out, by ensuring the continuous development of our employees.
• We aim to contribute to their happiness and peaceful family members and to their continuous self-development.
• We give priority to the continuity of our company and that our employees keep their jobs in peace.
• We avoid taking unnecessary or unmanageable risks and aim to grow safely.

Honesty

• Honesty is our primary value in all our business process and relationships.
• We act with integrity and honesty towards all parties with whom we do business and with whom we are associated for any reason, including our employees.

Work Ethic

• We adhere to laws, regulations and internal company rules in our operations.
• In cases where we do not have a determined regulation, we take the basic values, ethical understanding and universal principles of our institution as basis and accept them as a guide in our activities.
• Under no circumstances can we engage in illegal activities.

Reliability

• Gaining and maintaining the trust of the public is among our core values. We sincerely adopt to be reliable in all matters, which does not depart from the truth under any circumstances, is absolutely faithful to its principles and promises.
• We provide clear, understandable and accurate information to everyone, and act in line with the information given. 
• Our actions match our words; we refrain from making promises we cannot fulfill.